Qtrac is now Frontlion. Learn more →

ABOUT FRONTLION

Presence is the new premium.

The moments that still happen in person are the moments that matter most. Frontlion helps organizations understand, orchestrate, and improve in-person service. Because when people choose to show up, every interaction matters.

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Why Frontlion Exists

Organizations measure every click and conversion online.

But many of their most important customer interactions still happen in person, with little visibility into what took place.

These are the moments when trust is built, decisions are made, and brands become real:

  • A mortgage consultation.
  • A healthcare appointment.
  • A government service visit.

We Instrument the Frontline

The frontline is the least visible part of the enterprise.

Organizations have data for websites, marketing, and sales, yet often cannot see what is happening inside their locations.

Frontlion turns in-person service into a measurable business channel by connecting customer interactions, associate performance, operational workflows, and real-time intelligence.

  • Why do some locations outperform others?
  • What makes top associates successful?
  • Where is friction affecting outcomes?

A New Path

A New Discipline for In-Person Service

Appointments, queues, communications, surveys, workforce management, and reporting have traditionally been managed separately.

Frontlion is the In-Person Service Platform that connects the journey from arrival through service and follow-up. Every interaction becomes a signal organizations can use to improve customer experiences and frontline performance.

We believe the visit is the most important unit of analysis. Not the queue, appointment, or transaction. The complete visit.

What We Believe

  • Presence Is the New Premium

    As more interactions move online, the experiences that remain in person become more valuable. Those experiences set organizations apart.

  • The Frontline Is Rich With Untapped Intelligence

    Every visit contains customer, operational, and workforce insights. Frontlion makes those insights visible and actionable.

  • The Visit Is More Valuable Than the Queue

    Wait time matters, but it is only one part of the whole. Understanding the complete visit creates greater opportunities to improve.

  • Make Every Location Your Best Location

    The goal is not one exceptional location. It is consistent performance everywhere. Frontlion helps organizations identify what works and apply it at scale.

Our Evolution

We didn't change our name. We expanded our mission.

01

01

Origins

We began by helping organizations manage queues and reduce wait times.
02

02

The Real Need

Our customers needed more than better queue management.
03

03

End-to-End Visibility

They needed to understand the entire visit, from arrival through outcome.
04

04

Operational Excellence

They needed to support associates, improve service, and raise performance across every location.
05

05

Why Frontlion

Frontlion was created to meet that larger need.
06

06

What Remains

The platform, people, and commitment to customer success remain the same.
07

07

What Changed

Our mission is clearer: connect physical and digital interactions to create a more complete understanding of every customer and every visit.

Leadership

Experience Built Around Real-World Operations

Frontlion is led by people who understand both frontline service and the technology behind it through decades of experience.

Yoni Lavi

Yoni Lavi

Chief Executive Officer

Yoni Lavi leads the company’s vision to transform how organizations deliver in-person customer experiences.

With decades of experience across physical environments and technology, he has helped organizations across industries improve the customer journey. Under his leadership, Frontlion has grown beyond queue management into a platform that connects visits, frontline teams, and measurable business outcomes.

Yoni believes that when employees have the context and tools to serve people well, stronger customer relationships follow.

Steve Covate

Steve Covate

VP of Sales

Christophe Pla

Christophe Pla

VP of Marketing

Anthony Grady

Anthony Grady

VP of Customer Success

Eldar Erlich

Eldar Erlich

Head of Product

Andrew Whiddett

Andrew Whiddett

Sr System Architect

Brittani Regalado

Brittani Regalado

Head of HR

The future belongs to organizations that can connect customer expectations with operational execution. Frontlion exists to help make that connection possible.
Yoni Lavi

CEO, Frontlion

  • 200K+

    Customer interactions managed each day

  • 5K+

    Locations supported worldwide

  • 1M+

    Customer journeys improved annually

  • 40+

    Years improving in-person service environments

Make every location your best location.

See how Frontlion helps organizations transform in-person service into a measurable, intelligent, and continuously improving business advantage.

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