Qtrac is now Frontlion.

About Frontlion

Presence is the new premium.

Frontlion is the in-person service platform. We help organizations understand, orchestrate, and improve the moments that happen face to face, connecting customer arrival, frontline service, and operational intelligence across every location.

Because when people choose to show up, every interaction matters.

Explore the Platform
An associate and a customer talk across a counter in a bright modern service space, the associate's screen turned toward the associate.

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Loan consultation

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Why Frontlion Exists

The moments that matter most still happen in person.

Organizations can measure nearly every digital interaction. But when a customer, patient, student, member, or resident walks through the door, visibility often disappears. Frontlion exists to make those in-person moments easier to manage, easier to understand, and better for everyone involved.

Confidence built

Opening an account, resolving an issue, or making an important financial decision can shape a customer’s trust in their bank. Frontlion helps banking teams make every visit more seamless, personal, and reassuring.

A banker greets a customer at a branch service counter.

The Last Great Data Blind Spot

Make the frontline visible.

Organizations know what happens on their websites, in their call centers, and across their digital channels. Frontlion brings that same operational visibility to physical service locations.

  • Who came, and why?
  • How long did they wait?
  • Who left before being served?
  • What did the visit produce?
Visit record · Maria G. · Downtown office
Checked in, Reason for Visit: permit renewal
Thursday, July 30 at 9:12 AM
Waited 9 minutes, place in line held from her phone
9:12 to 9:21 AM
Called: Maria G. to Dana M.
Thursday, July 30 at 9:21 AM
Outcome logged: permit renewed
Thursday, July 30 at 9:38 AM
Follow-up scheduled Completed, not a walk-away

A New Discipline

Move from managing lines to managing the visit.

The queue is only one part of the experience. Frontlion connects what happens before, during, and after service so organizations can improve the full in-person journey.

Where operators are coming from Where they are going
Managing lines Orchestrating the visit
Blind locations Instrumented, data-rich locations
Associates triaging crowds Associates delivering service with context
Estimation-based decisions Data-informed decisions
The paper ticket, digitized The full service journey, captured
“For the past 5 years, we have used Frontlion to serve our customers in 26 retail locations throughout the Caribbean... great performance, and at competitive rates.”
Daniel Jimenez, Director, Omni Channel Strategy & Operations, Liberty Caribbean

What We Believe

Four beliefs run the company

  • Presence is the new premium

    Trust, advice, and loyalty are made in person.

  • The last great data blind spot

    The frontline is the least instrumented part of the enterprise.

  • The line is not the story

    The value is in the signals every interaction carries.

  • Make every branch your best branch

    Instrument the frontline and the answer becomes visible.

Our Evolution

Decades of in-person service led to Frontlion.

01

Lavi roots

Decades of experience designing and managing physical customer flow.

02

Qtrac launches

Queue management moves from physical lines to digital service.

03

Enterprise scale

The platform expands across banking, government, retail, healthcare, and education.

04

Appointments join

Scheduled visits and walk-ins come together in one service flow.

05

Visits become data

Arrival, wait, service, routing, and outcome become a structured visit record.

06

Intelligence arrives

Service data becomes a foundation for deeper operational insight and decision-making.

07

Frontlion

Qtrac evolves into the in-person service platform.

...I have been in many collaborations in my time, and this project has been the best.
Melissa Silva, Area Operations Manager, Carrier

Leadership

Built by people who know the frontline.

Experience earned in branches, clinics, stores, and agencies, not just in software.

Yoni Lavi

Yoni Lavi

Chief Executive Officer

Yoni Lavi leads Frontlion’s mission to transform how organizations deliver and understand in-person service. With decades of experience across physical environments and technology, he has helped organizations in financial services, retail, healthcare, government, and other service-driven industries improve the customer journey. Under his leadership, Frontlion has grown beyond queue management into a platform that connects visits, frontline teams, and measurable business outcomes. Yoni believes that when employees have the context and tools to serve people well, stronger customer relationships follow.

Steve Covate

Steve Covate

VP of Sales

Christophe Pla

Christophe Pla

VP of Marketing

Anthony Grady

Anthony Grady

VP of Customer Success

Eldar Erlich

Eldar Erlich

Head of Product

Andrew Whiddett

Andrew Whiddett

Sr System Architect

Brittani Regalado

Brittani Regalado

Head of HR

Frontlion at Scale

Built for real operating environments.

  • 79

    Stores across 18 Caribbean territories; 700,000+ customers per year.

    Cable & Wireless (Flow/BTC)

  • 48 hours

    Fastest implementation on record.

    A U.S. county clerk's office

  • 3 weeks

    Full implementation for a 35,000-student university.

    A major public research university

  • 200,000+

    Servicemembers served each year across 80+ installations.

    United States Air Force

Customer Voices

What customers say about working with Frontlion.

The best of all the solutions that we looked at.
Division Commander, Jefferson Parish Sheriff's Office
“The onboarding was seamless, the platform intuitive, and I honestly do not think there are enough adjectives to describe how great [Frontlion] really is.”
Housing Service Manager
An airport service associate reviews a tablet with a traveler beside a departures board, in a coral brand tone.
“The in-person visit is where organizations make their strongest impression. We exist to make that moment visible.”
Yoni Lavi, Chief Executive Officer, Frontlion

Make every location work like your best.

See how Frontlion connects customer arrival, frontline service, and operational intelligence across the in-person journey.

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